You were sitting around in your yoga pants, sipping your fave bevvie, minding your own sweet-ass business, Netflix-n-chillin' and BAM... you got an idea...
The timing was inconvenient. The idea was effing brilliant.
✅ You know your audience will gobble it up
✅ You know you will love every second of creating and delivering it
✅ You know you'll revel in the accolades of how clever you are
Then reality sets in and you realise you'll never get it done.
Not in the daily grind of competing priorities.
Not with everything else that begs your attention (hello wiping Weetbix off the dog, keeping the basics of your business going and emptying that f***ing inbox).
And certainly not without a bit of know-how about all those niggling little moving parts that make up the whole.
It's called life and it's not going to change in a hurry.